Orleans Aperitifs

Logo & Branding, Art Direction, Label Design

Photography by Ellen Mary Cronin, Sage Redman, and OCC

Orleans Aperitifs are produced from scratch using locally sourced heirloom variety apples, natural cold weather, and organic herbs and roots. Deirdre and Eleanor share a passion for the fruits and flora of their beloved Vermont landscape, and for turning them into expressive wines and ciders that reflect the unique character of the place in which they grew. In 2010, they began collaborating on a line of aperitif ciders infused with botanicals under the Orleans label.

In order to remain competitive in the artisanal spirits market, we redesigned the logo and packaging to better reflect the marriage of the two brands.