Kaleidoscope Wine
Identity, Customized Typography, Illustration
Kaleidoscope Wine is an online natural wine club and soon-to-be brick-and-mortar shop based in New York and Colorado.
Bright and bold, the Kaleidoscope branding is nostalgic in style and contemporary in approach, mimicking their approach to wine sales. The stacked lettering is a nod to 1970s pop culture branding made flexible by creating two custom weights for responsive use in five color and black and white.
primary logo in 5 color
primary logomark in 5 color
responsive logos for small-scale use including logo, logomark and social media graphic
primary logo in B&W
designed for both black or white background use