Helados Ross

Logo, Label Design, Illustration

Helados Ross is a family ice cream business in Querétaro, Mexico with personality.

The makers wanted a pastel-themed identity that featured their signature product: pre-packaged to-go ice cream cups. With an ever-changing menu, a single branded label was created as a marketing tool, along with a type logo, logomark, and various social icons.

type logo | label

 

color palette

 

brandmark | social icons