Choix
Logo & Identity, Content Creation, Digital & Web Graphics, Signage, Stationary
Choixhome.com is the shoppable brainchild of interior designer Abby Yozell and daughter Esme. Inspired by a passion for travel and art, unusual textiles, and unique objects, Choix (French for “choice”) specializes in curation, combining in-house design with independent makers. Choix operates online and IRL via pop-ups in unique locations.
A refined brush logo, seasonally unique color palettes, and extensive collage work are key elements to the Choix brand.